44d ago - Vintage Drink Moxie 100% Frank Archer Moxieland Ad Retractable Bottle Opener. There are a host of items that collector’s treasure, developed by Archer, to market Moxie. In addition, a key employee, Frank Archer died in 1939. Frank was a genius and was solely responsible for Moxie's popularity. Product Description Drink Old Moxie Sign: Unusual, early embossed tin litho advertising sign for Moxie, w/ great image of Frank Archer on bottle cap. That was 76 years ago! They were cars with a papier mache horse statue built within it on which the driver sat. A password will be e-mailed to you. Denver, PA, USA. Moxie; Sign, Frank Archer & Girl Raising Glass, Die Cut Card, 2-Sided, 16 inch. See Details. As Frank Archer, Jr.s nephew, I couldnt not read this book. However, the whole idea of the Moxie Boy was most likely Archer s idea. Afterwards, the company downsized. Moxie was the nation's first mass-marketed soft drink thanks to the head of its advertising campaign Frank M. Archer. Product Description Learn To Drink Moxie Sign: Early tin litho die-cut advertisement w/ great image of Frank Archer sitting on early wooden Moxie crate. Moxie’s mystique was largely credited to the ingenuity of yet another Frank — Frank Archer, who tagged the drink “The Leading Exponent of a Strenuous Life.” In 1893, with Thompson at the helm of the company. As the nation’s first mass-marketed soft drink, Moxie was ahead of its time. Moxie's flavor is unique, a sweet drink with a bitter aftertaste. Clean, bright, excellent overall appearance. Frank Archer, "Father of Moxie", took that famous "Nerve Food", carbonated it and sold it cold. Size: 2 3/4" x 1 5/8". Archer first appeared twice in a cameo in Episode 25 during Hughes' funeral and then again in Episode 26, accompanying Major General Hakuro, but was not properly introduced until Episode 29. In the "heyday" the beverage was strongly associated with amusement parks, dance halls, and east coast resorts. They tried to market a sweeter “New Moxie” which didn’t take off. 1907-1914 MOXIE CARDBOARD CUTOUT SIGN OF FRANK ARCHER. 1) Die cut cardboard "Orange Squeeze" easel-back sign with a soda fountain "jerk" and ice cooler. This is backed up by a statement made later by Orville Purdy. Ask a Question Follow Auctioneer. Lt. 250,000 cases were sold. 2) Moxie "Frank Archer" cardboard die cut easel-back sign with an invitation to "Visit Moxieland". 26,617 cases of Moxie were sold In 1900. with Archer's influence. Join Facebook to connect with Frank Archer and others you may know. Excellent : $16 View the profiles of people named Frank Archer. He credits company vice president Frank Archer, who, while making generous profits for stockholders, spent much of his time entertaining the public and creating ingenious Moxie advertising items that people enjoyed. All > Coin Op > Advertising > Soda, Other: Return To Catalog. Archer was born in 1862 and would have been about 45 years old when this Moxie Boy was created. In 1916, Dr. Thompson’s partner, Frank Morton Archer came up with the idea of Moxie Horsemobiles. Bidding ended on 5/15/2018. A: When I think of Moxie, I think of the genius really being Frank Archer, who was the guy — let’s just say, if there wasn’t a Frank Archer, Moxie would be a historical footnote today. In 1915 or ’16 Frank Archer, the Moxie adman who started as a clerk at the Moxie Nerve Food Co., designed the first Moxie Horsemobile. Frank Archer: Moxie's Marketing Genius. Some overall wear as can be seen on the pictures but overall very nice condition for a tin of this age. As the nation's first mass-marketed soft drink, Moxie was ahead of its time. Advertising the brand Moxie would've been a tough sell for any professional, except Frank Archer. For many years this advertising program was the brainchild of Frank M. Archer. UP FOR AUCTION, FOUND IN OLD UPSTATE NEW YORK ESTATE, OFFERED TO YOU WITH NO RESERVE PRICE, AN EXCELLENT VINTAGE 1922 DRINK MOXIE FR My mother still blames Coke for the Moxie brandss downfall (I wont tell her that Coca-Cola now owns the brand through one of its subsidiaries). Gift presentation to Justin Conroy, Cornucopia's Moxie Brand Manager, successor to the legacy of Augustin Thompson, Frank Archer, Orville Purdy, and Frank Armstrong, Robert Condon, model for the "Sinatra" Moxie Boy of the 1940's. Though Moxie sold well from the beginning, it was Frank Archer, an aggressive man w-ith a flair for promotion, who made Moxie a cultural sensation, much like Coke or McDonalds today. Discover Items You'll Love. See Details. This great sign is professionally framed behind glass. It is rumoured that Archer was the face for the trademark "Moxie Man". Mar 6, 2017 - LOT OF 2 SODA FOUNTAIN DIE CUT SIGNS FOR "ORANGE SQUEEZE" AND "MOXIE". Frank Archer, who started with the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time. Tom Watman remembers, “when I was a kid, they’d give me Moxie mixed with milk, and they’d tell me, when I was older, I could have the real stuff.” (Yankee May/June 2011) Thanks to successful marketing in the early years by Frank Archer the word “moxie” took on a life of it’s own. Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States.It was created around 1876 by Augustin Thompson (born in Union, Maine) as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Massachusetts. Having “moxie” is similar to having “chutzpah.” Moxie 2-sided die cut cardboard sign, circa 1920s, features Frank on one side and a … See Sold Price 26 bids. Displays as C. 8/+ (w/ exception of a white wear spot in bottom of coat area and light horizontal crease mark in … Please see all photos for exact details. Save Item. Having “moxie” is similar to having “chutzpah.” The sign was made by The American Lithographic Co. NY. 44d ago - Vintage Moxie Fountain Glass 'Licensed Only for Serving Moxie' Relief letters 4" $58.32 Buy It Now or Best Offer 16d 7h. Maybe It was Moxie that helped Williams hit .406 in 1941, making him the last MLB hitter to bat over .400. Estimate $1,000 - $2,000 Jan 18, 2015. The company adopted the slogan “What this Country Needs is Plenty of Moxie” during World War 2, but after the war Moxie suffered financially. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. I doubt that Frank Archer Sr. was this Moxie Boy. Frank Archer (フランク・アーチャー, Furanku Āchā) is an antagonist exclusive to the Fullmetal Alchemist 2003 anime series, introduced as the replacement of Maes Hughes. A fun little book about a fun little drink. Recover your password Vintage Moxie Cola Soda Fountain Candy Tin Box Container Frank Archer RARE! Frank Archer, 55, said he had every confidence his son Jofra (pictured) would hold his nerve to help secure England's triumph, having witnessed his talent from an early age. Sell a Similar Item. Tom Watman remembers, “when I was a kid, they’d give me Moxie mixed with milk, and they’d tell me, when I was older, I could have the real stuff.” (Yankee May/June 2011) Thanks to successful marketing in the early years by Frank Archer the word “moxie” took on a life of it’s own. Password recovery. It made Moxie part of the popular culture of the time and helped people to associate the drink with the fun they were having. Moxie was unique among beverages of the early 20th century, Bowers says. $77.84 Buy It Now 16d 16h. Frank Archer invites you to visit Moxieland "Home of the Moxie" Pat Pend. More auctions … This item has been shown 106 times. I believe that Moxie’s staying power is first and foremost the result of one Frank Archer, a marketing genius. Moxie rose to prominence due to the groundbreaking marketing efforts of Thompson’s vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. This lot is closed for bidding. Dan Morphy Auctions. 1907-1914 Moxie Cardboard Cutout of Frank Archer. Archer claimed that he never knew who the Moxie Boy was. Vintage Drink Moxie Advertising Fan With Frank Archer, 1922-1923. 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